Harsh fact of life: Most people are not comfortable promoting themselves to others.
Harsher fact: That’s exactly what you have to do when selling your art — sell yourself, as well.
The good thing is that it’s not hard. Having a bit of confidence in yourself and your work can make the difference in whether or not you get the sale…and how much you take in, as well.
Know the answers to these questions:
Who are you?
Why is your art valuable?
Why is it worth owning?
Is the price you’re asking fair based on how many other pieces you’ve sold, and what they went for?
What makes people buy art?
How can you present your art most effectively?
Have the answers to those questions? It’s time to get sales. Here are a few ways to ensure your visibility as an artist.
Network. Join an artists’ group to meet other artists, and potential customers. Find out which other artists are successful…and what they’re doing differently from you.
Never write off a potential customer. Just because Tim from work can’t afford your art doesn’t mean his friends and relatives are in the same boat. Nor does it mean that he will be poor forever. Everyone is a potential buyer. Keep all those who express interest in your art on your radar…and on your mailing list.
Keep a Mailing List. People don’t buy art every day, but when they are ready to…you want to be there. Send out updates on what you’re doing with pictures of art both new and old a few times a year.
Enter competitions. Use any honors and awards you receive to net publicity and greater exposure for your work.
Use ArtVenue. Through gallery shows at local restaurants, bars and cafes, as well as an online shop, potential buyers can find you with minimal effort on your end.